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Job Number:6062
Job Type:MR
Posted:4/8/10
Submit Resume:JOB6062 |
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| Title:
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Market Research Manager |
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Food Processing & Manufacturing |
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of Trade: |
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Reports To: |
Global Director Market Research |
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Responsibilities: |
Responsible for the implementation of all assigned local market research for the Region (US and Canada)
Proactively develop a deeper understanding of consumers in the countries of North American Region.
Agree with regional management on local consumer understanding needs and Brand Equity tracking requirements across categories and recommend concrete research plans and methodologies to meet those needs.
Implement market or consumer research projects in alignment with direction from MR Director North America and, working directly with Category Marketing Directors and Brand Managers, apply global standard and consistent methodologies
Provide high quality support to local and regional business teams to interpret market research results, contributing to actionable business insights following research for assigned categories
Develop / enhance consumer learning decks for the assigned categories
Lead in harnessing consumer insights for the assigned categories
Strongly liaise with global category counterparts to understand researches and business issues that impact assigned categories
Plan the Local / regional market research budget with endorsement from Regional Management
Develop strong relationships with preferred global external research suppliers to ensure superior service and quality.
Support, from time to time and as required, the implementation of specific Category funded market research within the Region
Other duties as directed by Market Research Director-Area
Very strong business orientation : translating research to insights that can step change growth
Very strong research expertise; capable of leading and directing research for assigned categories
Wide awareness of new methodologies and approaches
Strong consumer orientation
Experienced in ad hoc and continuous research as well as ability to interpret syndicated retail information
Able to perform in a multicultural and matrix environment
Understanding of consumer goods marketing processes and approaches
Strong statistical /quantitative background
Familiarity with qualitative research set up/ interpretation
Experience in implementing multi country market research
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Education
Required: BS/BA |
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Experience: |
Results orientated, entrepreneurial and self-motivating.
Well developed interpersonal skills to build positive working relationships with regional and local management teams and the Global MR team.
Well developed leadership skills
Commercial understanding of corporate and operational business issues.
Strong understanding of marketing strategy, planning issues, budgeting, priority setting.
Project management skills / Ability to multi-task and prioritize
Ability to understand business strategies, tactics and implement measurable research plans.
Excellent communication skills both written and oral.
Presentation skills
Bachelor degree in either Marketing, Psychology, Mathematics or Business.
Minimum of 5 years experience in a market research environment
Preferably with client research background
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Remarks: |
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| SUBMIT
YOUR RESUME: |
JOB6062 (Word
document preferred. Please, no ZIP files.) |
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| Percent
Travel: |
30% travel |
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