Accountabilities
Assist in managing the consumer product line from new product initiation through obsolescence.
" Accountable for immediate attention to planning and execution of new product development and consumer promotions.
" Manage the shipment forecast, departmental financial budget and departmental financial and daily spending.
" Report data necessary to measure the Key Performance Indicators in a timely manner.
Responsibilities
" Develop and manage new products, consumer promotions, and product segment forecasts.
" Analyze and reduce financial forecast variances.
" Assist in the media planning process.
" Assist in developing annual marketing plan.
" Responsible for the development of packaging and promotional materials.
" Develop product claims and work with cross-functional team to determine how claims will be supported.
" Work within, lead and act as Project Champion among cross-functional teams in developing new products, promotions, etc.
" Act as liaison between Fem Hy Marketing and Consumer Call Center to keep them abreast of all activities.
" Work with our Sales Force to develop sales materials and key account presentations.
" Work with outside agencies to ensure product benefits are being communicated effectively and efficiently.
" Manage brand website and oversee all changes.
" Perform other related duties as assigned.
Health, Safety & Environmental
" Ensures regulatory and corporate compliance.
" Leads by example.
Operational Performance
" Ensures department goals are aligned with Key Performance Indicators.
" Ensures performance goals are met.
" Establishes and ensures achievement of all unit Key Performance Indicators (KPIs).
" Ensures compliance with corporate standards (e.g., financial, code of business conduct) and adherence to company policies.
" Supports business processes and requirements.
KPI Accountabilities/Responsible to Influence
" Brand Retail Sales ($)
" Brand Factory Sales ($)
" Brand Sales from New Products
" Pricing and Product Gross Margins
" A&P Budget Management Effectiveness
People Management/Development
" Promotes open and honest communication.
" Fosters team building.
" Fosters a culture focused on problem solving and process improvement.
" Ensures decision making at proper levels.
" Ensures clear roles and responsibilities.
" Engages workforce.
" Maintains positive employee morale.
" Provides leadership and a clear plan of action for marketing driven projects.
" Determines resource planning and deployment strategy.
" Ensures systems and processes are in place to maintain smooth operations during employee absences and staffing changes.
" Fosters culture that values diversity and promotes respect, inclusion, cooperation and responsibility.
