Primary Duties and Responsibilities

• Provide strategic marketing direction to drive revenues and profitability. Apply classic brand marketing discipline to enhance the brand by improving brand awareness and making it more relevant to consumers.
• Provide marketing and product development leadership to revitalize established brands and advance innovation to ensure that products have even greater appeal within the marketplace.
• Leverage consumer insights and develop relevant market research to identify trends and long-term business opportunities for this category. Develop plans to test and launch new products that will appeal to consumers and will reinforce brand awareness.
• Oversee product development from concept through launch. Establish guidelines for timelines and follow-up.
• Reinforce a proactive, goal-oriented, entrepreneurial environment while ensuring that appropriate processes and disciplines are in place.
• Work closely with the sales force in order to develop and help implement successful go-to-market strategies.

• Exceptional management skills in developing and executing sophisticated marketing strategies, tactics, plans and programs. Will have the proven ability to respond effectively to market direction, customer needs, major competitors positions and new product development requirements, and to effectively incorporate this data into broad-based strategic and tactical marketing initiatives.
• A track record for leadership in product development, from both a creative and a process standpoint.
• A proven ability to foster a consumer focus and mindset cross-functionally, at all levels of the organization. An ability to identify and leverage consumer insights for improved product innovation is critical.
• Outstanding teamwork and influence management skills, with the ability to work with others at all levels of an organization.
• Adept at teaming with a sales group in order to provide necessary strategic feedback and well-coordinated efforts.
• Experience with the mass class of trade is essential.
• International experience and/or experience in a multi-cultural environment is a plus.
• 5 + years experience with a record of accomplishment for revitalizing a brand in a leading consumer product company (durables, house wares, personal care, or fashion driven business is ideal)