This is a key position, will be responsible for leading all marketing and commercialization aspects of new product development for their personal care categories, from the generation of new product concepts through product launch. This will include outlining the strategic framework, developing and validating concepts, and developing and coordinating the implementation of go-to market plans.

Essential Duties and Responsibilities:

• Conceive, develop and implement commercial strategies and convert these into tactical marketing plans, which deliver results.
• Lead the development and implementation of commercially impactful new business/category/product concepts that align with our client's overall strategic vision for the United States, Canada, and Latin America.
• Identify new product needs/concepts, determine segmentation, positioning and packaging requirements, launch and multi-generational product plans.
• Identify unmet needs using pertinent research tools and push to create new categories/products.
• Determine how to motivate target consumers to purchase, use, and endorse.
• Will also manage periodic engagement and alignment with other business units globally (e.g., Japan, Europe).
• Drive alignment of multifunctional teams developing and launching new products.

• OTC Drug or Personal Products experience mandatory. Dental experience a plus.
• 8+ years marketing, including new product management
• Experience marketing to retailers and professionals a plus
• Experience managing web campaigns
• Success selling direct to consumer via internet, DTC or other
• Experience writing new product concepts
• Experience developing sales training materials
• Experience leading cross-functional project teams
• Experience managing and developing direct reports