Provide audience insights, including shopping and buying behavior across all projects. And then lead (or at least influence) creative strategy with compelling and thoughtful application of these insights. ((

Know what is going on  evaluate business/communication problems and mine existing data, trends, blogs, etc  to properly frame and attack marketing assignments.

Also have a strong familiarity with alternative media types, social media and the changing role they play in audience strategies. (

Develop and socialize new planning tools, models and methodologies including those relating to audience planning and shopper insights. (

Be a strong communicator, one who is able to clearly articulate your strategies and ideas in a confident and persuasive manner to clients and teams. ((

Collaborate and grow the role of Insight & Strategy through the development of effective working relationships with key clients and internal/agency teams. ((

You have practiced the planning discipline for 5+ years within an agency environment.

Some experience working with retail brands and/or retailer activation.

You have a passion for home shelter brands or home improvement project (we pull on our personal experience all the time!) would be a big plus.

Because we do so much retail work, having an interest in shopper behavior and the overall culture of shopping would make the job more inherently interesting for you.

Hands on qualitative research expertise or ethnography experience (conducting and/or commissioning) would be a big bonus.

Plus some experience in the use and development of quantitative research methodologies. We have an analytics team, but you need to know your way around. Requirements

Branding fundamentals

Strong analytical skills

Professional presentation skills

Excellent interpersonal skills

Excellent communication skills (written and verbal)

Collaborative

Organized and detail oriented